Getting up in the morning is a sort of torture for me. The alarms go off out of harmony every 5 minutes, in tones that would drive any normal being insane but not one resident of this household seem to be bothered.
To compensate for such unproductive mornings, I often find myself jumping from one idea to the other at very ungodly hours.
The topic that is preventing from having a longer night of sleep this time is whether specialty coffee is really a sustainable way of drinking coffee or just an elitist hobby?
Before throwing your stones, note these are just considerations not yet opinions. I guess, thinking is a healthy habit to have.
Coffee is in my background in many ways. For you to have an idea, as a teenager my mother’s part-time job was in a coffee farm and my early twenties I spent pulling espresso shots, just to name a few practical examples.
From the hardships of the people collecting the cherries to staff meetings to discuss selling strategies and new promotions, I have seen the beautiful and the ugly within the coffee industry.
When it comes to specialty coffee, I appreciate the effort to value and promote the hard work at the initial stage of the chain.
Direct trade seems to offer a fresh opportunity to the farmers and has not yet been diluted by greedy agendas as other associations and cooperatives have
I’m an admirer of the bean and what it means to so many people across the world. Sometimes, I lose track of time just watching videos of coffee farms or clicking through pictures of it on the internet.
So the part of the third wave movement that appreciates and works to achieve a brew that brings out all the characteristics of coffee and values the effort put into that cup way before it has such format, has my respect.
Lately, however, I have come across many different gadgets, grinders and coffee machines which at exorbitant prices promise the perfect brew.
Is it not a little hypocritical to spend hundreds on equipment that are often used as decoration or muses for social media clicks? Or is it, we just being humans and caring about the world’s problems as long as they don’t disrupt our cozy bubble?
The coffee farmer who produces those specialty beans doesn’t get to appreciate it with such pompous ceremony as the coffee lovers above the tropics. The latest grinder or brewing device are stuff of movies for them. Legends they heard of but never really laid eyes on.
I know these are different realities and I’m not naive (although I’m hopeful) to believe that we will all one day enjoy the same perks.
However, are we not missing the point here? The initial point that was to look back and find ways to give the right worth to it? Can both aspects work together? We pay the dutiful monies to the farmers that way we can justify over-priced coffee habits?
I love coffee!! I love the culture around it and what it represents. I can’t however as the dark hours of the morning creeps in, in cold Germany, shake the thought of whether we are losing track of what really matters.